A New App from Fender – Fender Songs

The Fender Digital division continues with the strategy of “maintaining user engagement” to ensure a consistent market for its products. From some market research conducted some years ago, the Fender management came to the conclusion reducing the drop out rate of guitarists keeps market demand for their products strong and consistent. In order to achieve this during the last years, Fender has been looking at ways to keep guitarists inspired by producing a series of educational apps to help create awarenesses for how budding guitarist can play their favourite songs, and ultimately define their own unique sound.

Fender Songs another App to sit alongside Fender Tune, Fender Tone & Fender Play
A new APP – fender.com/songs

Article fender-is-betting-on-machine-learning-and-apps-for-its-future – Fender is reinventing itself for the future of music while holding onto its past
By Mike Murphy December 13, 2019