Tuning on stage is not what you want to have to do!


A must-watch clip from Beware of Darkness by Tony Robbins. In October 2019, the California alt-rockers released their latest single, Bloodlines. It’s a track that features infectiously catchy singalong moments, an awesome electric guitar solo and most importantly, a simple, but powerful fuzz-driven main riff.

Bloodlines Tutorial – YouTube


The Fender Digital division continues with the strategy of “maintaining user engagement” to ensure a consistent market for its products. From some market research conducted some years ago, the Fender management came to the conclusion reducing the drop out rate of guitarists keeps market demand for their products strong and consistent. In order to achieve this during the last years, Fender has been looking at ways to keep guitarists inspired by producing a series of educational apps to help create awarenesses for how budding guitarist can play their favourite songs, and ultimately define their own unique sound.

Fender Songs another App to sit alongside Fender Tune, Fender Tone & Fender Play
A new APP – fender.com/songs

Article fender-is-betting-on-machine-learning-and-apps-for-its-future Fender is reinventing itself for the future of music while holding onto its past
By Mike Murphy December 13, 2019

Here is a really good looking guitar with something different going on – “the pickup is driven by tubes!”
Looking for a rich analogue sound here is the first tube-driven electric guitar pickup.


In action
See the rich tones of the Valvebucker

Sonic Youth was an American rock band based in New York City, formed in 1981 with strong influences from the Velvet Underground and the Ramons. Founding members Thurston Moore, Kim Gordon and Lee Ranaldo. Sonic Youth is considered a pioneering band in the noise rock and alternative rock genres. Their music has also been labelled experimental rock, indie rock and post-punk.

The following links demonstrate how they got their sound and their interesting usage of guitar tunings. Notice for certain songs different guitars are tuned differently but still harmonise. How much time was spent working out these guitar parts and tuning to them?

FenderPlay.com dec 2019 FenderPlay feature the unique approach to the guitar Thurston Moore took.
FenderPlay – Thuhrston Moore

Reverb.com investigate some of the pedals and tunings used by Sonic Youth to get their unique sound.
Interesting guitar tunings – Soinic Youth

Music teaching could be left behind in an outdated acoustic age if it does not keep up with technology, an in-depth report says.

Too much music education does not reflect the reality of how young people engage with music, according to the inquiry from the Music Commission.
Read more about this BBC News article… www.bbc.com/news/education

Softube’s “Heartbeat”

Classic drum synthesis is back with a vengeance! Flexible and tweakable

Native Instruments’s “Battery 4”

BATTERY 4 adds powerful new features for accelerated workflow, more powerful sampling and sound manipulation, and a new library ready for 21st century electronic and urban styles.

FXpansion’s “Geist2”

Geist2 is a streamlined environment for beat creation and sound sculpting that provides instant inspiration and new ideas for your productions.

G2 takes true-bypass switching to an entirely new level using technology never seen before on a pedalboard switcher. The most important difference is the ‘Passive True Bypass Matrix’. This guarantees the most direct signal path possible with no loading of your guitar signal. It’s a game changer – you simply won’t believe your tone.


Daniel TheGigRig


What are the guitar App’s that have been popular in 2018?

Here’s a look at some of the App’s worth noting.





Check out …Tone cloud

Check out …The Positive Grid ToneCloud®


Gibson officially exits bankruptcy

Gibson is one of the oldest and most iconic guitar brands. It goes back to the origins of the electric guitar and has produced revered electric guitars such as the Les Paul, the SG, the ES-335, the Explorer & the Flying V as well as bass guitars and acoustic guitars like the J45, the J50, the SJ200 & the Hummingbird. These are some of the more well-known models behind the Gibson label but the Gibson Brand also has a number of other guitar and instrument brands under the Gibson Brands. Inc umbrella such as Epiphone, Kramer, Maestro, Steinberger, and Tobias,—along with the ownership of historical brands such as Kalamazoo, Dobro, Slingerland, Valley Arts, and Baldwin (including Chickering, Hamilton, Wurlitzer).

The guitar and instrument brands alone put the Gibson Brands. Inc, as a big organisation but in the more recent years, Gibson had been expanding into the electronics industry. Gibson offered consumer audio equipment devices through its subsidiaries Gibson Innovations (Philips brand), Onkyo Corporation (Onkyo and Pioneer brands), TEAC Corporation (Teac and Esoteric brands), Cerwin Vega and Stanton, as well as professional audio equipment from KRK Systems and TEAC Corporation/TASCAM.

Gibson Brands. Inc, also owned the popular DAW Cakewalk Sonar that was luckily retrieved by Bandlab before Gibson’s demise in Feb 2018… ask.audio/cakewalk sonar acquired by bandlab

So what went wrong for Gibson in 2018?
Speculation over filling for Chapter 11 Bankruptcy protection

Since the advent of Gibson closing towards bankruptcy, there has been a lot of speculation as to why?

In interviews with the CEO Henry Juszkiewicz, it appears there was never much financially wrong with the Gibson guitar section but more that it was to do with unmeetable debts arising around certain newly acquired electronics companies namely the sizable Philips company.

Statistics of the top ranking music companies produced by the “Music Trades” show a major change in ranking and revenue for Gibson between 2014-5.

Gibson 2010 – World Rank 9 – Est 2009 Revenues $287,500,000 – 3100 Employees
Gibson 2014 – World Rank 4 – Est 2013 Revenues $735,679,000 – 3400 Employees
Gibson 2015 – World Rank 2 – Est 2014 Revenues $2,089,700,000 – 5,250 Employees (Gibson Guitars, Pro Audio, Consumer Audio)

The Gibson Brands adventurous attempts to expand in conjunction to Gibson’s newly purchased “consumer electronics” business showing a 25% drop in revenue became critical by early 2017. This may have been one of the main reasons to drive Gibson into bankruptcy.

During 2018 there has been a lot of speculation as to why Gibson filed for Chapter 11 Bankruptcy protection. Through all the banter what seems clear is even though Gibson may have been suffering in the hands of some bad management manoeuvres the guitar and instrument division though financially viable was brought down by a struggling consumer electronics division.

Court filings indicated that Gibson’s core musical instrument and pro audio businesses were financially viable unlike the struggling consumer electronics division, which operated under the Gibson Innovation banner. Gibson guitar revenues for the 12 months ended January 31, 2018 were $122 million, a 10% increase over the $110 million for the same period a year ago. The financial woes of Gibson’s consumer electronics business, which sells headphones, speakers, and a range of accessory products, became critical in early 2017. Due to a 25% drop in revenues, the company had its vendor credit lines trimmed by more than $100 million, significantly reducing its ability to secure inventory.

On May 1, 2018, Gibson Brands, Inc. (formerly Gibson Guitar Corporation) filed for Chapter 11 Bankruptcy protection.

GIBSON GUITARS officially emerged from bankruptcy October 1, after a judge approved the transfer of ownership to private equity firm KKR & Co.

The decision came after a monthslong legal battle for control of the guitar maker that pitted KKR against Blackstone, which pushed to have the company placed up for sale. The final bankruptcy settlement will increase recoveries for unsecured creditors to 10.8%, roughly twice what was offered under earlier plans. Henry Juszkiewicz and Dave Berryman, who acquired Gibson in 1986, have been removed from all management responsibilities and their stakes in the company have been zeroed out.

A new CEO has yet to be named, but Matthew Ross, the KKR director who led the buyout, and Nat Zilkha, who heads the KKR alternative credit unit, have been named to the reorganized company board of directors. Also set to join the board are Brian Kushner, a senior managing director at FTI Consulting, which has been advising Gibson in recent months, and Morgan Neff, who oversees some investments for Wilks Brothers, a large family office based in Texas. Zilkha told Bloomberg News, “I feel like I have a personal relationship with the product. This is a great American brand that sort of lost its way. It’s almost like a responsibility to try to bring it back to what it’s supposed to be.”

Prior to joining KKR, Zilkha performed and recorded with the band Red Rooster. Separately, Gibson named Kimberly Mattoon as its new chief financial officer. She joins the guitar maker after eight years with the luxury goods company Richemont, first as CFO of its Peter Millar and IWC Schaffhausen units and since last year as COO of Richemont North America. Richemont is best known for its Cartier watches and jewellery.

An article published by Music Industries Association on iconic guitar brand Fender’s research on what impact playing the guitar has.

Fender has revealed new research, conducted in the United States and United Kingdom, which sheds light on the current state of guitar, the profiles of today’s players and what motivates them to play.

HOLLYWOOD, CALIF.  (October 16, 2018)—Fender Musical Instruments Corporation (FMIC) today released new research led in conjunction with Egg Strategy™, detailing the vibrant, current state of guitar playing in the United States and United Kingdom. As part of the brand’s ongoing commitment to players at every stage of their musical journey, the research was commissioned to better understand the current generation of guitar players, their needs, desires and overall lifestyle preferences. The findings revealed that… read on at mia.org.uk